Stop being the only thing keeping deals on process.
A deal reaches POV that nobody qualified. Today you find that out in pipeline review, three weeks on, and the coaching hour goes on an audit instead. Opine watches the deals rather than your reps, and tells you the same morning.
4.8/5Trusted by high-performing revenue teams
Your methodology exists. Your deals have never heard of it.
The CRM says stage four. Nobody ran discovery. The rep proposed a POV and the SE never saw qualification.
Every sales leader has a methodology. Almost none have deals that follow it.
So the process gets enforced the only way it can be: by you, personally, asking reps for updates in a meeting. Which happens weekly at best, and by then the deal has been off the rails for two weeks.
It also costs you the thing the meeting was for. An hour set aside for coaching turns into an audit, because you have to establish what happened before you can say anything useful about it.
You aren’t managing the process. You are the process.
Four minutes, not three weeks.
A rep moves a deal to POV at 09:02. Here is the whole morning, including the part where nothing gets stopped.
- 09:02Your rep
Stage changed to POV
By the deal owner, in the CRM
- 09:06Opine
Deal-change trigger ran the qualification review
Against the bar you defined, in plain English
- 09:06Opine
Owner notified, you were copied
3 gaps listed, each with what's missing
- —
The deal is still at POV
Nothing was blocked. That's your call, not ours
Four minutes, against the three weeks it takes a pipeline review to come round.
3 of 5 unanswered · on the stage change
It watches the deals, not the reps. The trigger is a property changing in a way you specified, and what it reads is the conversation record behind the deal rather than anybody’s activity.
Which means the exceptions come to you, and the other thirty-something deals don’t need a meeting.
It cannot stop the deal moving.
Approval workflows and hard stage gates are an open customer request, not a feature. What ships is detect and escalate, and we’d rather say so than demo a lock.
Your criteria, your call on what counts.
There is no canned qualification score. You describe the bar in plain English, and a deal is only off-process against the definition you wrote.
Generated plans are drafts for a human.
A stage change can have an agent draft the POV kickoff and post it for your SE to shape. Fully auto-built plans aren’t shipped.
Walk in already knowing. Spend the hour on the deal.
The three questions you open with are answered before anyone speaks, each one carrying the call it came from. Nobody prepared them, and nobody was asked for an update.
“Who's actually signing this?”
The economic buyer, and when they were last in a conversation
Structured into every deal summary, with citations
“What's the next step, and is it booked?”
The committed next step and whether a meeting exists for it
Calendar and CRM, refreshed on your schedule
“Has anything changed since we last spoke?”
What moved on the deal and the conversation that moved it
Analyzed after each call
None of it asks a rep to type anything, which is why it survives contact with your team.
Every answer cites the call behind it
MEDDIC, filled from the calls you already had.
Configure your framework once, org-wide. Every deal summary organizes itself into your sections, extracted from calls, email and Slack with the source on every line.
So a gap reads as a gap, rather than as a field nobody got round to.
- MetricsEvidencedNamed on the 14 Aug call
- Economic buyerStaleLast discussed 5 weeks ago
- Decision criteriaEvidencedSix criteria, rated by their team
- Decision processMissingNever covered on a call
- Technical qualificationMissingNo SE has been on this deal
Refreshed on the cadence you set · every line cites its conversation
This survives contact with a team that won’t adopt anything.
Every process initiative you have rolled out needed your reps to change a habit, and that is why you are rolling out another one. This one asks them for nothing.
They don’t fill in more fields
The record reports itself, from the calls, email and threads that already happened. Nothing on this page depends on a rep typing something they weren’t already going to type.
Reading is the whole ask, and it’s enough
Our own research on sellers is blunt: they live in the CRM, email and their calendar, and they will give a shared link one glance. A two-minute catch-up before a call is the habit worth having, and it is the one we design for.
The flag goes to them first
When a deal gets ahead of its evidence, the owner is told and you are copied. It is their deal to fix, and a system that told you before it told them would cost you the team in a month.
Bring the deal that reached POV before anyone qualified it.
Everybody has one. Thirty minutes, your stages and your bar, and you leave knowing exactly what would have landed at 09:06 and who it would have gone to.
Win rates up. Cycles down. Reps aboard.
Opine is the AI-ready context layer for revenue teams: it reads every call when it ends and keeps one current record per deal, so your methodology fills itself from work your reps already did.
The questions sales managers ask us first.
What it catches, what it refuses to promise, and what it asks of your reps.
Have one we didn’t cover? Bring it to the demo →
limitsCan it stop a rep advancing a deal before it's qualified?
No, and we won't pretend otherwise. Enforcement here is detect-and-escalate: an agent catches the deal that moved without meeting your criteria and puts it in front of the owner and you, immediately, rather than a form blocking the rep. Hard approval gates before a POV and required fields per sub-stage are an active customer request we're evaluating, not something that ships today. If a gate is a hard requirement for you, tell us. It shapes the roadmap.
setupOur Salesforce stages don't match what the team actually does. Do we have to change them?
No. Opine tracks its own alongside them. You define stages for how the work actually flows (discovery, demo, trial, RFP, POV) and group them into named processes per sales motion. Opine tracks time and outcomes through those without changing anything in the CRM, and a process can be wired to a CRM pipeline so its deals route in automatically.
methodologyWe use MEDDIC. Does this mean re-entering MEDDIC fields into another tool?
The opposite. It fills itself. Configure MEDDIC as your summary structure once, org-wide, and every deal summary organizes itself into Metrics, Economic Buyer, Decision Criteria and the rest, extracted from calls, email, Slack and CRM with inline citations. The framework gets filled from the work rather than typed into it, so a gap shows up as a gap instead of as an empty field nobody got round to.
trustOur completeness check today is just counting filled fields. Can it tell if there's real evidence?
That's the difference it exists for. An agent reads the transcripts and threads behind the deal and reports whether the economic buyer was actually identified on a call, not whether somebody typed a name into a field. Each suggestion carries its reasoning and a confidence score, and review-first is the default, with per-field auto-apply where you've decided it's earned.
cadenceHow often does it re-check? I don't want a live wire on my team.
On the cadence you pick, per check. Field refreshes run daily or on a chosen weekday. Agent scans run on your schedule. Stage changes and new conversation context fire event-based checks, and anyone can run a review on demand before pipeline council. It's regular and event-driven rather than ambient, and we'd rather name the cadence than let you assume something is watching your reps all day.
adoptionWhat does this actually ask of my reps?
Nothing, and that's deliberate. Reps don't fill in more fields; the deal record does the reporting. Our own research on sellers is blunt about it. They live in the CRM, email and their calendar, they'll give a shared link one glance, and read-mostly is success rather than a disappointment. Anything that needed them to change habits would fail, so nothing here does.
limitsDo you have MEDDPICC score fields built in?
Not natively. We fill the ones you define. Today Opine fills and refreshes the score fields you define, in your CRM or as Opine properties, on a schedule with reasoning attached. A ready-made MEDDPICC score-field set doesn't ship yet; it's an active customer request we're weighing. Success-criteria ratings are human-entered on a four-point scale, and the AI's job is gathering the evidence rather than quietly scoring for you.
processHow do sales managers use AI to keep deals on process?
Watch, flag and alert, from the calls themselves. Opine reads each call when it ends and checks every deal against your own methodology and exit criteria. When one advances without meeting them, the owner and you hear about it the morning it happens, with the evidence cited, instead of three weeks later in pipeline review. Reps fill nothing in; the record fills from work they already did.