Whitepaper

The business case for presales automation.

This whitepaper gives sales and revenue leaders a research-backed blueprint for modernizing presales with AI-driven automation. Backed by data from Gartner, McKinsey, and Opine customer benchmarks, it shows how presales automation can shorten deal cycles by up to 33%, reclaim hundreds of admin hours per sales engineer, and deliver measurable ROI in under six months. You’ll also find CFO-ready ROI models, deal-cycle scorecards, and actionable playbooks to help you make a watertight business case that drives immediate executive buy-in.

Key points:

Presales automation saves up to six hours per rep each week while boosting productivity and deal velocity.

Seventy percent of B2B buyers are more likely to purchase when demos or trials are self-service and accessible.

Structured POCs improve ROI for 68% of companies and cut implementation risk by more than half.