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Product Feedback & Gap Intelligence

Capture & Route Requests

A buyer names the missing feature forty minutes into a Tuesday call, and you are the only record of it. Opine's capture agent files the ask in the buyer's own words, checks it against every request your org already has, and holds it for a person to approve. Nothing reaches your product team's tracker on an agent's word alone.

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The ask stops depending on your memory

One sentence off a call, quoted at the source, checked against everything on file, approved by a person, and tracked in the tool your product team already works in.

  1. 01 · The ask

    Quoted, not paraphrased

    The agent watches calls and Slack for explicit asks, gaps raised as blockers, workflow pain, and competitor comparisons. Each one is filed with the buyer's own sentence and the timestamp it was said at.

  2. 02 · The check

    Deduped before anything is created

    The deal's own requests first, drafts included, then semantic search across all 214 already on file. The same need in different words joins the request that exists instead of becoming a second one.

  3. 03 · The gate

    Nothing leaves Opine unapproved

    Agent-filed requests land as drafts in a review queue. A person approves, and the request type decides where it goes: a Linear team, a Jira project, a Notion database, or an Aha! product.

  4. 04 · The record

    One thing, under two IDs

    The request and the ticket stay the same object. Status changes in Jira and Linear flow back through webhooks, so roadmap, in progress, and shipped are readable from the deal that asked.

A ticket is only worth what it stays attached to

Any model can read a call and write a ticket. The hard part is everything the ticket has to stay attached to: the sentence a named person said at 41:18, the deal it is blocking, the amount on that deal, and the four other deals that asked for the same thing in different words. That chain is not a summary, it is a normalized record for every opportunity underneath. Opine keeps it in both directions, which is why a product manager can open a ticket and see the pipeline behind it, and a sales engineer can open a deal and see whether the thing their buyer asked for shipped.

Your product team stops taking your word for it

Four mechanisms, and every one of them exists to make a request trustworthy enough to act on: the quote, the dedupe, the approval, and the mapping.

What changes, from the call to the roadmap

Three people are on the far side of every product ask. Today all three are relying on one person's memory.

Your product team

Requests arrive with their evidence attached

A ticket in their own tracker, with the customer's sentence on it, the deals waiting on it, and the pipeline those deals represent. They stop triaging anecdotes relayed second-hand from a call nobody else was on, and they stop asking which of five near-identical tickets is the real one.

Someone said a customer wanted thisFour deals asked, here is what each one said
Your buyers

The thing they asked for stops disappearing

The ask does not depend on anyone remembering it after the call. Because the ticket's status flows back to the deal, the next conversation can say where the request went and what has happened to it, which is a different conversation from promising to check internally.

I'll pass that along to productIt is on the platform team, in progress
You

You stop being the org's storage medium

You heard the ask, so today the ask lives or dies on whether you get to it before Friday. Capture takes the filing, the deduping, and the tracker hygiene off you, and leaves you the part only you can do: telling product what the buyer meant. The requests you raised, and what they were worth, are on the record either way.

Remember it, then file it after hoursApprove the draft the agent already wrote
FAQ

Asked in real demos

The questions that come up when an agent starts writing into the tracker your product team lives in.

Have one we didn’t cover? Bring it to the demo →

How do we know the agent won't invent feedback nobody actually gave?

Every request quotes the buyer, and a person approves it. Capture pulls the ask word for word from the call or Slack thread it came from, with the timestamp, and the request lands as a draft in a review queue. Nothing is submitted or pushed to your product tools until someone approves it, and the agent run, the dedupe evaluation, and the approval are all on the record.

Does it catch that two differently-worded requests are the same feature, or do we end up with duplicates?

The check runs before anything gets created. First the deal's existing requests, including drafts still awaiting review, then semantic search across your whole request base. The same need in different words gets linked to the request already on file, along with its new deal, so the count of deals behind a gap stays honest.

Does capture happen automatically from conversations, or is it manual?

Both, and they land in the same place. Anyone can file a request from a deal by hand. The Product Feedback Capture agent also monitors calls and Slack for explicit asks, gaps raised as blockers, workflow pain, and competitor comparisons, filing each as a draft linked to the deal it came from.

Can requests land in the right place, with different projects for bugs, features, and POC asks?

Yes, mapped by request type. Request types, including custom ones you define, map to Linear teams, Jira projects, or Notion databases, and Aha! requests land as ideas in the mapped product. Jira Product Discovery is supported. Jira and Linear stay two-way through webhooks plus a daily reconciliation pass; Aha! feature status syncs into Opine; Notion request status doesn't write back yet.

Does it pull in tickets already in Linear, or only ones created going forward?

Both directions work, per request. Link an existing Linear or Jira issue to a request from inside Opine, or create a new one, and either way the status syncs back. What Opine doesn't do is mass-import your historical backlog: external issues join the request base as they're linked to deals.

Is this another tool our sales engineers have to check?

It sits on the records they already open. The request appears on the deal and the account the team is already working in, and in the review queue whoever approves requests works from. Your product team never leaves their own tracker, because that's where the request is routed to.

Proven in the field

Technical sales teams run their product feedback loop on Opine. The results are public.

Opine is the first tool that I’ve seen in my twenty years of sales that truly honors the SE craft. Now, I can do everything from deal management to capacity planning in Opine. It’s a dream.
Clive Quinton

Clive Quinton

Manager of Solutions Engineering at Tailscale

0%
technical win rate with Opine
0+
hours saved per week
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